Why a 30-Year-Old Jewelry Wholesaler Trusts Top Insurance With Its Business By Alec Norendzayan, Silver Palace Inc.

Running a wholesale jewelry business comes with a risk profile most industries never think about. Our inventory is small, valuable, and constantly moving: through our showroom in the Los Angeles Jewelry District, into packages that ship out the same day, and across the country to trade shows like JCK Las Vegas. One gap in coverage could mean a loss we'd feel for years.

That's why choosing the right insurance partner has never been a box-checking exercise for us. For more than five years, Silver Palace Inc. has worked with Top Insurance, and it has been one of the best business decisions we've made.

They took the time to understand our business

Insuring a jewelry company isn't the same as insuring a retail storefront or an office. Coverage for high-value inventory, goods in transit, and merchandise traveling to trade shows requires an agent who asks the right questions. From our first conversation, the Top Insurance team did exactly that. They learned how our inventory moves, where our exposure really was, and built our coverage around it, including jewelers block, shipping and transit, general liability, and property coverage.

Better coverage, lower cost

Most business owners assume that saving money on insurance means giving something up. Our experience has been the opposite. By our estimate, Top Insurance has saved us around 15% annually, while our coverage has stayed the same or improved. Each renewal, they review our policies, shop the market, and look for ways to keep us properly protected without overpaying.

For a wholesale business operating on real margins, 15% a year adds up, and that's money we've been able to reinvest into inventory, our team, and our customers.

Responsive when it matters

Good insurance is only as good as the people behind it. Whenever we've had a question about a policy, needed a certificate for a trade show, or wanted to adjust coverage as the business grew, the Top Insurance team has been quick, clear, and genuinely helpful. Dillon Sedaghat in particular has always given us exceptional service, even on short notice. When something comes up that can't wait, we know we can call Dillon and it will get handled.

Our advice to other business owners

If you're a business with specialized risks, whether that's valuable inventory, shipping exposure, or anything outside the ordinary, don't settle for a one-size-fits-all policy. Work with an agency that takes the time to understand what you actually do. For us, that's been Top Insurance, and we'd recommend them without hesitation.

About the Author

Alec Norendzayan represents Silver Palace Inc.,Silver Palace Inc. (opens in a new tab)a Los Angeles wholesale jewelry supplier founded in 1996. Silver Palace specializes in wholesale sterling silver jewelry and is a leading source for Italian-made silver chains. Retailers can browse the full selection of wholesale Italian silver chains online.